Once you have a product in mind, you need to pinpoint your niche market. This is very easy to do. Brainstorm a list of interests, hobbies, topics, subjects, and ideas that are similar or related to your product. For example, if you sell knives (as I do) then you would consider the following interests/hobbies relevant to your product: camping, hiking, hunting, fishing, boating, knife collecting, diving, martial arts, sporting goods, kitchenware, cutlery, tools, collectible hand tools, knife making, etc. The eBay users who visit such categories on the auction site make up your niche market!
Once you know where your customers go, you need to KNOW YOUR CUSTOMERS. Brainstorm a list of their interests, hobbies, likes and dislikes, age range, income potential, likely vocation, marital status, etc. Devise a complete dossier on your potential customers in that niche market. The reason for this will become clear later as you learn to write an effective sales pitch. The sales pitch aims at attracting a certain profile of eBay user and is the most profitable tool you can use to increase the percentage sales of your products.
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