It is my strong belief that any person who is building a business online should find a component of their business strategy to be conducted via Ebay. Ebay is a market that simply cannot be overlooked. The exposure for one's products is the greatest on Ebay with a massive array of possible visitors with easy access to your products. I will also show you how you can even use Ebay to increase visitors to your own website or blog. By looking at the following stats, one must be crazy to work online and not promote his products on Ebay with millions of prospects out there looking to buy on Ebay.
· Every minute of every day more than 150 items are listed for sale and more than 500 bids are placed.
· There are currently more than 80 million Ebay users who spend more than $60 million every day.
· More than 2 million items are posted every day with millions of users searching the site to find those items.
· Ebay conducts more than 12 million auctions at any given time.
One you see these numbers you realize the potential of making money on Ebay. No other marketplace can compare with Ebay in terms of size and scope of products offered.
Additionally, eBay has developed so as to allow sellers to list products in a variety of niche categories, allowing for great prospect targeting. Those who want to find the kind of thing one is selling will find it. Meanwhile, the seller is not required to pay for views by people who have no potential interest in their offerings. Targeted marketing is a key to success and few buying venues allow for the level of targeting provided by eBay.
Everyone is familiar with eBay on some level. Its huge member base and remarkable influence have made it instantly recognizable to millions of people. With that level of awareness also comes a level of trust. Many people who would be reluctant to spend anything at an unknown website are more than willing to make purchases through eBay as a byproduct of their familiarity with the site.
Many of those who use eBay tend to rely on it almost exclusively for online purchases. The ease of the site’s use and its popularity has created an entire marketplace of people who are eBay-only buyers. Those who fail to sell on eBay never have an opportunity to access this potential market.
When one considers the ease of use involved in selling on eBay all of these advantages are multiplied. Setting up a seller’s account is incredibly simple and does not require a great deal of time or effort. The price of listing auctions on eBay is also quite limited. This makes use of the system even more attractive.
Those who are involved in online business must consider eBay when conducting their sales and marketing strategies. To overlook this giant is an error of the largest magnitude. There are few other ways to have such potential reach available for such a low cost so quickly. Many who never felt their efforts would translate effectively into the eBay marketplace have been pleasantly surprised at its strength as a revenue producing component of their business. If you have something to sell online, you simply cannot afford to leave eBay out of your overall marketing and business strategy.
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